New Horizons of Innovative Path-to-Purchase Strategies

March 27-29, 2017 | Grand Hyatt New York | New York City

 

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Adjoy is a new mobile media network that directly connects consumers with their favorite brands through their preferred retailer loyalty platform to build long-lasting relationships. Trust is earned. Loyalty is the result.

Aimia Inc. is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.

Breaktime Media focuses on the 180-second pauses we take throughout our day by delivering engaging, bite-sized content to an audience of 25 million shoppers along the path to purchase. We offer 100% performance based campaigns, which can be activated off of any retailer or brand channel with a combination of 25+ KPIs. Breaktime Campaigns have seen up to 31% of those who engage digitally purchase a product in store.

Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, Fla., with operations in the United States, Europe and Japan.

Conversant is a leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. Conversant offers a fully integrated personalization platform, personalized media programs and one of the world's largest affiliate marketing networks.

Crisp is the mobile shopper activation company. Crisp gives CPG and retail brands the unrivaled ability to target, message, and activate mobile shoppers - with proven results. Crisp is powered by MoCA: a revolutionary platform that pinpoints the right mobile shoppers in the right place and time; delivers data-informed experiences that activate them to store visits and sales; and that accurately measures success. Crisp's deep vertical knowledge and mobile-only expertise gives clients the proven ability to activate shoppers on the device they use most: their mobile phone.

Custom Intercept Solutions delivers insights from your consumers’ moment of truth! Custom Intercept Solutions captures in-the-moment insights across the globe with vetted, local researchers; multilingual, multi-media-capable technology; and dedicated, real-time analysis and reporting. In short, Custom Intercept Solutions provides business leaders an unbiased, real-world view into consumers’ thoughts and behaviors when it matters most: the point of experience. Our client list includes Lowe’s, Cracker Barrel, Major League Baseball, 7-11, Dunkin’ Donuts, Winn-Dixie and many more. Move beyond biased panels, intrusive mobile tracking and ignored email/receipt surveys. Stop by to learn how we bridge the in-the-moment insights gap.

emnos is the pioneer in analyzing customer data and interpreting what it reveals about customer behavior. We offer unmatched ability and expertise in mining billions of retail transactions and interactions and distilling the relevant insights which impact marketing, merchandising, pricing and promotional decision-making on a daily basis. This is why some of the world’s top retailers and their suppliers choose emnos.

Envestnet | Yodlee is a leading data aggregation and data analytics platform powering dynamic, cloud-based innovation for digital financial services. More than 1,000 companies, including 12 of the 20 largest U.S. banks and hundreds of Internet services companies, subscribe to the Envestnet | Yodlee platform to power personalized financial apps and services for millions of consumers.

Fandango Rewards, a division of Fandango, a wholly owned company of NBCUniversal and the Comcast Corporation, is one of the world’s leading media and entertainment companies. Fandango Rewards has over 25 years of delivering corporate incentives and rewards in the business-to-business category. In 2016, more than 52% of all movie tickets were influenced by Fandango. Fandango Rewards is the undisputed leader for movie rewards, with more than 36,000 screens accepting our movie tickets, and now offering a video-on-demand reward featuring a library of 40,000 movie and TV titles.

As the shopper-first brand agency, FCB/RED considers every consumer and shopper touch point—from initial brand engagement to sustainable consumer advocacy. Our deep relationships with retailers, coupled with cultural sensitivity and empathy for their consumers and shoppers, informs and guides our work. We believe creative collaboration is key to building great ideas and that good design is essential to providing memorable experiences. Our expertise in digital, mobile, social, retail, experiential, and broadcast channels yields seamless solutions that holistically address the needs and desires of today’s in-control, omni-channel shopper.

Great Northern Instore is a world-class designer, manufacturer and service provider of in-store displays. We offer single source solutions with a high level of expertise in: insight-driven creative development, engineering, printing, manufacturing, assembly, co-packing, inventory management and distribution — providing full service capabilities to execute a complete market roll-out for all major retail channels.

With 20M+ consumer downloads, Ibotta is the largest and fastest growing mobile shopping app in CPG and retail. Ibotta partners with the world’s leading brands to deliver consumer loyalty and incremental sales in a 100% pay for performance model that delivers unrivaled return on investment. Ibotta is holistically different from a legacy coupon in that it is 100% mobile, delivers brand engagement versus a simple margin giveaway, and brands only pay Ibotta when a verified sale happens at retail.

InContext Solutions is the global leader in scalable cloud-based VR shopping and retail solutions, dedicated to providing decision-critical insights for manufacturers and retailers. Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. With ShopperMX, the world’s first cloud-based virtual store simulations and shopper insights platform, our clients ideate new in-store concepts, evaluate with real shoppers, and activate those concepts to market.

The Integer Group lives at the Intersection of Branding and Selling. A key member of Omnicom Group Inc., The Integer Group is a global, creative-fueled commerce agency that delivers innovative ways for brands and retailers to connect and engage with shoppers, turning moments of receptivity into moments of conversion. It uses cultural insights to inspire creative ideas that build brands and accelerate purchase both in and out of store, moving people from living to looking to buying. The Integer Group has more than 1,100 associates in 27 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America.

As part of Kantar and WPP, Kantar Retail Virtual Reality combines leading virtual reality technology with retail and shopper expertise to help clients deliver better shopper experiences. By building, testing and collaborating in the virtual world, you move more quickly from concept, to model, to test, to retailer sign-off and successful in-store activation. You demonstrate your leadership in understanding shopper preferences. As a result, you execute more differentiated and successful shopper experiences and gain a competitive advantage.

Label Insight is a product data refinery. The technology is able to capture and deconstruct all of the information on product packaging. Through a proprietary analytic process Label Insight generates a range of enriched insights/attribution about each product. This enriched data is then used to add power and accuracy to a client’s existing data systems, helping them implement a consistent, unique version of their health and wellness, online and shopper marketing strategy. Additionally, this deep insight into product data can assist clients to better understand the products in their inventory and expose category and customer H&W trends.

Linqia is a leader in performance content marketing technology, delivering turnkey influencer marketing programs that are guaranteed to deliver concrete business results. Linqia is the easiest way to inspire action within a target audience, reaching today’s consumers through authentic, influencer-generated content. Founded in 2012, Linqia works with over 200 leading national brands including Black & Decker, Gerber, Herdez, JP Morgan Chase, Kimberly-Clark, Mezzetta, NBC, Nestle, Purina, Samsung, Unilever, Viacom and Walmart. Linqia is headquartered in San Francisco, CA, with offices in Chicago and New York.

MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights. MaxPoint’s proprietary Digital Zip technology locates high-potential shoppers and executes digital advertising programs to reach these buyers. We support shopper marketers with an end-to-end managed service digital advertising solution as well as data and measurement services.

Menasha is North America’s largest independent packaging and merchandising company focused on optimizing the retail supply chain. With a network of over 50 locations that include design centers, manufacturing plants, contract packaging and pack-out and fulfillment service centers, it is our mission to integrate the merchandising strategies of retailers and CPGs.

News America Marketing is obsessed with understanding shoppers and has unique perspective and products across the path to purchase. You might know News America Marketing as an FSI and in-store company, but News America Marketing is investing in insights and new verticals to better understand and motivate today’s shoppers. News America Marketing tools fit together to solve many of the common problems encountered by leading CPG, restaurant and retailer clients in both the U.S. and Canada.

PureRED | Ferrara is an integrated marketing company with the mission to help businesses grow. We measure our success by that of our clients. Our capabilities are deep in Strategy, Branding, Creative, Production and Digital Marketing. We are experts in understanding scale, process and technology to support the complex environments our clients operate within. We have helped some of the world’s most respected retailers, business-to-business and iconic brands win in the marketplace. We excel in the transformation from the traditional to the new media models. In eleven offices throughout the U.S., we employ people who are entrepreneurial, collaborative, and kind, as well as proven problem solvers.

Ansa, powered by RSi, is an automated analytics service for shopper marketers and media planners, which utilizes POS data to optimize and measure digital marketing initiatives. Available from our ad partners, Ansa automatically targets, optimizes and measures the in-store effectiveness of your marketing campaigns run on leading ad networks, while also providing insights to help fine-tune strategies for future campaigns. All you need to do is ask your agency for Ansa inside your next campaign.

RevTrax is the only one-to-one digital promotions company that leverages shopper intelligence to deliver smart, personalized coupon offers in real-time. Its omnichannel solutions measure the impact of digital marketing on in-store sales by providing actual transaction-based attribution data and analytics. Founded in 2008, RevTrax is based in New York City.

Saatchi & Saatchi X drives client success by starting with the end in mind. It partners with clients to define sales goals, brand impact, source of volume and other critical goals. It identifies barriers associated with universal emotional drivers to create proven activation ecosystems to motivate and facilitate purchase. Its client partnerships have led Saatchi & Saatchi X to be the most awarded shopper marketing agency in the world. With offices in Northwest Arkansas, Cincinnati, Ohio and San Bruno, Calif., Saatchi & Saatchi X is connected to key retailers and client partners.

Shopkick is the number one mobile shopping app, as ranked by Nielsen. Shopkick creates an ecosystem of consumers, brands and retailers driving value and insights for each. Shopkick users earn rewards for everyday actions like store visits, product scans and purchases, across hundreds of brands and retailers.

With the largest, most representative panel of online shoppers, Slice Intelligence offers the most precise, accurate metrics of online shopping behavior. Slice Intelligence measures the online purchases of over 4 million consumers through analyzing e-receipts, using a machine learning algorithm it designed and perfected over several years. This methodology yields the most complete and comprehensive set of e-commerce data available anywhere, and has made Slice Intelligence the trusted independent arbiter of e-commerce measurement.

STRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions. These solutions help inspire and influence customers at the point-of-decision. With over 1.5 million software activations globally, STRATACACHE has the deepest and widest footprint in the market and consistently enhances its offerings to better serve customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies, Scala Inc., PRN, Carmanah, Optika, SuperLumin and Envu, by visiting the site or following @STRATACACHE.

Founded in 2004, Triad Retail Media is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising creates a much richer online shopping experience, giving brands the opportunity to engage shoppers while they’re making purchase decisions.

Unata powers the future of grocery shopping by interconnecting all digital retail touchpoints and delivering personalized and intuitive customer experiences across the path to purchase. Unata enables 1-to-1 eCommerce, eCircular and eLoyalty through its cloud-based, machine learning personalization engine. The award-winning platform is designed specifically for the grocery industry, supports delivery and click-and-collect, and has lead Unata to rapidly expand as the leading 1-to-1 omni-commerce solutions provider for grocery retailers.

Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium inventory and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences.

Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising. In 2016, Viant became a subsidiary of Time Inc., one of the world’s leading media companies with over 100 influential brands. In January 2017, Viant acquired Adelphic, creating the industry’s first people-based DSP.

Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world – on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo’s data, content, and technology.

Yieldbot delivers real results for shopper marketers by capturing the active intent of motivated consumers as they navigate premium content and matching their experiences with specific and actionable messages.