New Horizons of Innovative Path-to-Purchase Strategies

March 27-29, 2017 | Grand Hyatt New York | New York City

 

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Steve McGowan

Director, Shopper Marketing
Mondelez International

Steve McGowan has more than 20 years of brand marketing, sales planning, sales strategy and shopper marketing experience. He has worked at H.J. Heinz, Cadbury, Kraft Foods and Mondelez International. McGowan has been working in the shopper marketing space for the last eight years and currently leads the function for Mondelez USA. A frequent speaker at Path to Purchase Institute events, McGowan is a member of the Institute's Distinguished Faculty.

Faculty Level: 
Distinguished Faculty