Sam’s Club is known for offering exceptional value to its members. Recently, it recognized that it had many members who had purchased in the last year but not in the last 90 days. To re-engage its members and excite new ones, Sam’s Club launched targeted incentive offers on behalf of Foster Farms, Unilever and Huggies. Powered by Triad Retail Media, these online offers had up to a 12 percent redemption rate and, in some cases, an estimated $3 million of incremental revenue. Triad Retail Media and Sam’s Club will share a case study on how it put instant saving benefits to work through relevant, digital media. Attendees will:
- Learn how the partnership between Triad Retail Media and Sam’s Club mutually identified an opportunity to reactivate old, and reward new, members.
- Hear the results of each unique targeted incentive offer, including redemption rate, repurchase rate, campaign cost and estimated incremental revenue.
- Understand the importance of having a one-to-one customer relationship to drive customer engagement and ultimately, sales.