New Horizons of Innovative Path-to-Purchase Strategies

March 27-29, 2017 | Grand Hyatt New York | New York City

 

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Retail Academy

Successful retailers and brand marketers must work together to develop and execute mutually beneficial strategies at retail in order to enhance chances of success in today's dynamic and competitive retail marketplace. To help meet this challenge, the Retail Academy at the Shopper Marketing Summit provides one of the most collaborative environments available.

Introduced at the 2011 Shopper Marketing Conference & Expo, the Retail Academy is a special industry initiative that offers retailers and their manufacturer partners a place to talk one-on-one in a "neutral zone," free from competing organizational conflicts, difficult schedules and limiting formality.

Approximately 30 senior executives from roughly 15 top retailers attend Summit as delegates of the Retail Academy in order to meet with progressive brand manufacturers to develop more sustainable, impactful and collaborative shopper marketing programs. 

These and other top retail chains have attended previous Institute events and will be invited to attend the Summit as part of the Retail Academy:

Ahold USA, Albertsons, Best Buy, CVS/pharmacy, Dollar General, Family Dollar, Food Lion, Giant Eagle, Harris Teeter, HEB, Kohl's, Marsh Supermarkets, Meijer, Price Chopper, Publix, Roundy's, Safeway, Southeastern Grocers, Spartan Nash, Staples, SUPERVALU, Target, Wakefern, Walgreens, Walmart, Woodman's and Winco.