New Horizons of Innovative Path-to-Purchase Strategies

March 27-29, 2017 | Grand Hyatt New York | New York City



Use your time wisely by shaking some hands and getting to know the heart of the shopper marketing industry.

Summit attracts over 600 senior-level influential shopper marketing leaders who are looking to share and learn from each other. At the following networking events, all conveniently held in the Grand Hyatt New York, attendees can easily build connections and foster relationships with other leading professionals who are seeking ways to better connect with shoppers along the path to purchase.


Shopper Marketing Celebration

Tuesday, March 28, 2017
7:00 - 9:30 p.m. Cocktail Reception, Dinner & Awards Presentation

Registered Summit attendees are invited to the Shopper Marketing Celebration, a black-tie-optional evening of recognition for the most effective shopper marketing campaigns and top talent in the industry. It includes the Hall of Fame Induction and the Shopper Marketing Effie Awards.

Sponsored by: The Integer Group & Menasha Packaging Co.


Shopper Marketing Hall of Fame

The Shopper Marketing Celebration begins with the presentation of the 2017 Shopper Marketing Hall of Fame class, an honor bestowed upon three deserving individuals chosen by the editors of Shopper Marketing magazine. From the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and in-store marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts. Collectively, these professionals have proven that they don't just follow the path to purchase; they help build it. 

  • Cheryl Williams, Chief Information Officer, Wakefern Food Corp.
  • Herbert Smith, VP, Off-Premise Customer Development & Category Management, E. & J. Gallo Winery
  • Christopher Witte, VP, Shopper & Category Development, Tyson Foods

Shopper Marketing Effie Awards

Effie Worldwide, in partnership with the Path to Purchase Institute, will present the winners of the 2017 Shopper Marketing Effie Awards. The prestigious Shopper Marketing Effies are given to integrated campaigns that best demonstrate how they effectively solve the shopper marketing challenge, connect with the shopper, influence her along the path to purchase and inspire her to become a buyer. Award levels – gold, silver and bronze – will be announced and presented live from the Summit stage.


Shopper Marketing Celebration After Party

Tuesday, March 28, 2017
9:30 - 11:30 p.m. 

Enjoy cocktails, photos, prizes and more immediately following the Shopper Marketing Effie awards.

Sponsored by: MaxPoint