New Horizons of Innovative Path-to-Purchase Strategies

March 27-29, 2017 | Grand Hyatt New York | New York City

 

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Summit Schedule

Below is a general overview of the Symposium, Breakout Seminars and General Sessions/Keynotes available at Summit. To easily review the sessions within each track, check the boxes below to filter by day and/or track. Please note, different tracks run on different days. General Sessions/Keynotes are open to all registered Summit attendees.

NEW THIS YEAR – We no longer require you to select your seminar choices in advance of the event. We think you’ll find the process much quicker and easier to navigate. Once onsite, simply go the seminar room of your choice, scan your badge and enjoy

Monday, March 27, 2017 -
1:00pm to 4:30pm

S1 | Technology, Innovation and the Future of Shopper Marketing

SVP, Content & Commerce
SapientRazorfish
Symposium (Monday Only)
VP, Consumer Experiences
SapientRazorfish
Symposium (Monday Only)
EVP, Global Business Development & Innovation
Leo Burnett/Arc Worldwide
Symposium (Monday Only)
Tuesday, March 28, 2017 -
8:00am to 9:30am

G1 | Bringing Fresh Inspiration Every Day

SVP, Marketing
Ahold USA
General Sessions
Tuesday, March 28, 2017 -
9:45am to 10:45am

A1 | Voices from the Frontlines: Seven Deadly Sins that Limit Retail Collaboration

CEO
Shoptology
Collaborative Strategy
SVP, Insights & Strategy
Shoptology
Collaborative Strategy

B1 | How to Win in a “Winner Takes All” World – Building E-Commerce Capability

Brand Manager, E-Commerce Shopper Marketing
Kimberly-Clark
Digital & E-Commerce Solutions

C1 | Driving Shopper Engagement in Brick and Mortar with Category Reinvention

Sr. Director, Customer Strategy & Planning
Edgewell Personal Care
Retail Activation
Tuesday, March 28, 2017 -
11:15am to 12:15pm

A2 | How Collaborative Technology Enables Agile Operations

National Account Director
Heineken USA
Collaborative Strategy
Sr. Director, Shopper Marketing
Conagra Brands
Collaborative Strategy
Founder & CEO
Shopperations
Collaborative Strategy

B2 | Best Practices to Activate Every Brand with Digital Shelf Content That Turns Shoppers Into Buyers

VP, Product & Marketing
ItemMaster
Digital & E-Commerce Solutions
Sr. Director – Peapod Interactive
Ahold USA – Peapod Online Grocery
Digital & E-Commerce Solutions
Sr. National Account Manager, E-Commerce
Beam Suntory
Digital & E-Commerce Solutions

C2 | Translating Equity Messaging to Create Shopper Relevancy

VP, Executive Creative Director
TPN
Retail Activation
Associate Director, National Shopper Marketing
The Clorox Co.
Retail Activation
Associate Director , National Shopper Marketing
The Clorox Co.
Retail Activation
Tuesday, March 28, 2017 -
1:45pm to 2:45pm

A3 | How Albertsons and Coca-Cola are Enhancing the Shopper Experience By Surprising and Delighting Guests Outside the Beverage Aisle

Sr. Shopper Marketing Manager
The Coca-Cola Company
Collaborative Strategy
VP, Shopper Marketing
Albertsons Companies
Collaborative Strategy

B3 | The Re-Engineering of Commerce: Today’s Path to Success Demands New Strategies

SVP of Strategy & Insights
Profitero
Digital & E-Commerce Solutions
E-Commerce Lead
Mars NA
Digital & E-Commerce Solutions

C3 | The “Green” Approach to Driving Change at Retail

VP of Business Development
Kendal King Group / Soapbox Insights + Influence
Retail Activation
Head of Business Development & Sales Strategy
Philips North America
Retail Activation
Tuesday, March 28, 2017 -
3:15pm to 4:15pm

A4 | Partnerships for Success

Collaborative Strategy
Founder & CEO
Foresight ROI
Collaborative Strategy
Director of Shopper Marketing
Tyson Foods
Collaborative Strategy

B4 | The Impact of Amazon Prime Membership on Digital Shopping Behavior

Sr. Research Director
GfK
Digital & E-Commerce Solutions
SVP
GfK
Digital & E-Commerce Solutions

C4 | The Art of Boo’ing: Commercializing a Cultural Trend for the Masses

Account Director
The Integer Group
Retail Activation
Shopper Marketing Team Lead
Mars Chocolate
Retail Activation
Tuesday, March 28, 2017 -
4:30pm to 5:30pm

G2 | Re-Think, Out-Think, Shopper-Think

CEO
WSL Strategic Retail
General Sessions
Tuesday, March 28, 2017 -
7:00pm to 9:30pm
Tuesday, March 28, 2017 -
9:30pm to 11:30pm
Wednesday, March 29, 2017 -
8:00am to 9:00am

G3 | The Future of the Retail Store

Retail & Consumer Futurist
Retail Prophet
General Sessions
Wednesday, March 29, 2017 -
9:15am to 10:15am

D1 | Efficient Localization: Shopper Marketing as a Sales Growth Platform

Sr. Director, Shopper Marketing
PepsiCo Demand Xcelerator
Loyalty & Personalization
Director
MaxPoint Solutions
Loyalty & Personalization

E1 | Importance of the Voice of Shopper in the Brand Planning Process

Creative Director
Geometry Global
Shopper Marketing Best Practices
Director, Shopper Marketing
Mondelez International
Shopper Marketing Best Practices
Associate Director, Shopper Marketing & Strategic Partnerships
Mondelez International
Shopper Marketing Best Practices

F1 | Imagine the Endless Aisle

CEO
Shopkick
Innovation
Director of Shopper Strategy & Engagement
Barilla America
Innovation
Wednesday, March 29, 2017 -
10:45am to 11:45am

D2 | How Sam’s Club Won Back Lapsed Shoppers – and Increased Incremental Revenue – Through Online Digital Offers

Loyalty & Personalization
SVP, Partnership Marketing
Triad Retail Media
Loyalty & Personalization
VP, Online Engagement
Sam's Club
Loyalty & Personalization

E2 | Chobani's Journey to Shopper Tech That Empowers Decisions

SVP, CPG & Digital Shopper Lead
Momentum Worldwide
Shopper Marketing Best Practices
Sr. Brand Manager, Shopper Marketing
Chobani
Shopper Marketing Best Practices

F2 | Innovate or Die – Delivering Transformational Ideas, Even on Zero-Based Budgeting

Founder & CEO
Fetch
Innovation
Sr. Digital Innovator & Evangelist
Kraft Heinz
Innovation
Wednesday, March 29, 2017 -
12:00pm to 1:00pm

D3 | Personalization: the Key to Unlocking Customers

Shopper Marketing Sr. Manager
McCormick and Company Inc.
Loyalty & Personalization
VP, CPG Sales
Eyeview Inc.
Loyalty & Personalization

E3 | Re-Engage Your Most Valuable Shopper With Ideas, Inspiration – and a Little Bit of Recognition

Group Director, Shopper Insights
The Coca-Cola Co.
Shopper Marketing Best Practices

F3 | Design Thinking: The Secret to Achieving Breakthrough Innovation and Customer-Centric Solutions

Director of Strategy & Innovation
RTC
Innovation
Head of Future Retail – Premium Retail Experience
BMW Group AG
Innovation