Insights, Impact, Implementation: Relive Incredible Moments from Shopper Marketing Summit
Summit delivered key takeaways so the senior-level leaders charged with unlocking shopper-centric growth could learn what they need to do today to win at retail tomorrow.
Collaboration is not brands and retailers simply working together, rather working together to create something. It can be hindered by self-centeredness and lack of shared goals, commitment, process, follow-through or self-reflection.
"Physical stores are becoming media. The physical store is actually the most powerful, measurable and manageable form of media that we all have at our disposal, but it takes a fundamental mind shift: we have to stop thinking about stores as places that distribute products – but experience." - Doug Stephens
“The modern shopper curates her own path to purchase. You need to ask, ‘Am I in all the places she wants to be in?’” - Wendy Liebmann
The more you know about the retail/shopper facing technology, the more you realize you don't know.
Don't shy away from targeting Amazon Prime members online, they spend a lot of time outside of the e-commerce giant.
Shopping online is the new daydreaming. There are many ways to engage and paid search is a real opportunity for brands and retailers.
One-to-one personalization is the future: today's consumers expect you to know them, make sure you are mining your data to personalize messaging.
"I walked away with ideas for better collaboration with my brand team."
"Excellent sharing of content and engaging presentations with good examples to bring it all to life."
"Very interesting perspectives on innovation and engaging partners in trial."